DIGITAL MARKETING AND COMMUNICATION SPECIALIST

Settore: / Marketing e Comunicazione /
Azienda: Ali Spa
Data annuncio: 26/05/2020
Sede di lavoro: Firenze
Ali Spa Filiale Firenze Baracca per importante azienda cliente del settore lusso ricerca Digital Marketing and Communication Specialist to support the Company
growth and the brand positioning.
The Digital Marketing and Communication Specialist will have a fundamental understanding of how to attract, engage consumers and prospects by spreading the Company content strategy across digital channels (website, social media, Digital PR, newsletter,...).
Responsibilities:
translating and adapting the Company strategy through digital channels;
work with external partners to program, optimize and monitor digital investments in ads;
work with the all Business units to improve drive to store/e-store;
work with the Ecommerce Manager to improve organic search traffic;
grow the social media channels, working with the Digital Designer/Copywriter to create engaging
contents;
ensure that all digital content contributes to brand and sales objectives;
monitoring competitors' online strategies and positioning (both communication and sales).
Skills and Experience:
the ideal candidate will have proven experience in digital marketing and communication, preferably within a
luxury brand.
Expert in digital content and social media;
strong hands on digital marketing experience;
strong time management skills and an ability to manage multiple channels at once;
proven sensibility in interpreting and developing brand values, making them digitally attractive and
useful for the whole Company;
proven experience in Facebook Insights, Google Analytics, Multi-cultural copywriting, Visual content
developing/management, Email Marketing platforms, Google Search console / SEO tools;
excellent English knowledge (focus on writing and reading); French and German knowledge nice to
have.
Luogo di lavoro : Firenze Inserimento a tempo indeterminato ral commisurata all'esperienza

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