Digital Data Analyst

Settore: / Information Technology /
Azienda: Tessilform Spa
Data annuncio: 15/12/2018
Sede di lavoro: Firenze


Salary: Negotiable

Location: Florence (Italy)

Reports to: Head of E-Commerce

Working hours: Full-Time

Type of Contract: Negotiable

Main duties:

The Digital Data Analyst will contribute to the Patrizia Pepe E-commerce acceleration strategy by providing a detailed analysis of our business. Responsible for developing and publishing clear reports that track all of the KPIs linked with the Sales Equation (Traffic, Conversion, Basket & Frequency) as well as Operational KPIs. Responsible for maintaining all global databases, reports, and dashboards and supporting the markets with easy to read, on time data and insights.

The Role:

-To provide a range of reporting services and predictive analyses to internal clients by collecting and interpreting data;

-To create ad-hoc reporting and also standardise a set of dashboards and executive level report cards based on senior leadership requirements;

-To design system reports needed to support and develop data analysis and to create data queries and customised reports as needed;

-To find, collect and interpret data in preparation for analytical reports for the E-commerce business support and assigned projects, including but not limited to standard metrics reports, account reviews and case study reports;

-To analyses current automated production reporting content, procedures, workflows, and recommends improvements;

-To test different analytics (Search, Content, Promotion..etc) to drive higher levels of E-Commerce performance on key platforms and marketplaces;

-To lead the reporting maintenance, development, and updating process and communicates to appropriate operational teams;

-To perform QA of the data, and establish a summary of key findings based on trends and comparison to other metrics

-To liaise with Head of E-commerce, E-commerce Manager and Information Technology team on strategic planning for improving upon and developing new processes, reports, and procedures;

-To work closely with IT, Administration, Controlling, Marketing, Business Intelligent, Logistics, Buying & Merchandising, Retail, and other departments to define data criteria, create reports, interpret data, and prepare internal and external documents to major stakeholders;

-To work closely with the media, digital creative and marketing teams to optimize their spend through better E-Commerce sales conversion;

-To serve as a technical and problem-resolution expert, manages the resolution of complex reporting issues, and recommends permanent corrective measures;

-To understand, develop and evolve priority use cases across consumer journeys per market by applying end to end analytics (e.g. consumer need and behavioral segmentation, creative versioning analysis per consumer segment..etc.).

The Candidate:

-Fluent in Italian (written and spoken) is essential;

-Fluent level of English (written and spoken) is essential;

-Previous relevant professional experience in a Retail or Consumer Goods vertical with eCommerce analytics and sales optimization;

-Experience with consumer or retail -analytics in a high-data environment as well as Expertise using analytical tool suites (i.e. Adobe Analytics, Google Analytics..etc.);

-Experience/Proficiency required in SQL;

-Proficiency with MS Office, particularly Word, Excel, and Access; strong skills with PowerPoint and Outlook;

-Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing without direct authority;

-Passion for business reporting, analysis, and working with large amounts of data with demonstrated ability to use data to influence decision-making;

-Exceptional analytical and problem-solving skills, understanding of statistical standards, methodologies (regression analysis etc.);

-Expected to be an enthusiastic, outgoing, driven and motivated individual who can work as part of a cross-functional team;

-Professional appearance;

-Ability to prioritize multiple tasks without compromising service or Quality;

-Ethical, fair and professional conduct in all stakeholders and peer interactions;

-Flexible, accountable and a team player;

-Available to work overtime when required and to go the "extra mile" to accomplish tasks and projects;

-Energetic and able to work well in a fast paced environment.

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