Digital Marketing and Communication Specialist

Ali spa, agenzia per il lavoro, filiale di Firenze Baracca ricerca per azienda cliente una figura di DIGITAL MARKETING and COMMUNICATION SPECIALIST
The Digital Marketing and Communication Specialist will have a fundamental understanding of how to attract, engage consumers and prospects by spreading the Company content strategy across digital channels (website,
social media, Digital PR, newsletter,...).
Responsibilities:
?translating and adapting the Company strategy through digital channels;
?work with external partners to program, optimize and monitor digital investments in ads;
?work with the Ecommerce Manager to improve organic search traffic;
?grow the social media channels, working with the Digital Designer/Copywriter to create engaging
contents;
?ensure that all digital content contributes to brand and sales objectives;
?monitoring competitors' online strategies and positioning (both communication and sales).
Skills and Experience:
the ideal candidate will have proven experience in digital marketing and communication, preferably within a
luxury brand.
? Expert in digital content and social media;
? strong hands on digital marketing experience;
? strong time management skills and an ability to manage multiple channels at once;
? proven sensibility in interpreting and developing brand values, making them digitally attractive and
useful for the whole Company;
? proven experience in Facebook Insights, Google Analytics, Multi-cultural copywriting, Visual content
developing/management, Email Marketing platforms, Google Search console / SEO tools;
? excellent English knowledge (focus on writing and reading), French, Spanish and German knowledge
nice to have.
Sede di lavoro Firenze
Si offre assunzione diretta in azienda